This article was written by someone who I have a lot of admiration for, especially after doing a book review for him earlier this year, The Art of Startup Fundraising. Here is what he has to say about creating a pitch deck.

As described in my book The Art of Startup Fundraising, investors spend on average 3 minutes, 44 seconds reviewing a pitch deck. Normally pitch decks include no more than 19 slides.

Let’s be honest — most business plans are dull. No one has time to read a business plan unless they have already made the mental decision to fund you, and are just checking the boxes of due diligence. Experienced business pros and investors know that business plans change.

The 3 keys to powerful pitch decks that get funded:

  • Clear and simple
  • Compelling
  • Easy to act on